Mandelow Model for Stakeholders – Explained

Mandelow Model
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Mandelow Model for Stakeholders – Explained

The Mendelow Model, also known as the Mendelow Stakeholder Matrix, is a powerful tool used to analyze and manage stakeholders in a project or organizational context. Developed by Alan Mendelow, this model provides a structured framework for identifying, assessing, and engaging stakeholders based on their power, interest, and impact. By categorizing stakeholders into distinct groups, the Mendelow Model helps businesses understand the dynamics and influences of various stakeholders, enabling more effective engagement and management strategies. This article will offer a comprehensive overview of the Mendelow Model, including its key dimensions, stakeholder categories, and practical applications, along with examples to illustrate its effectiveness.

Understanding the Mendelow Model

The Mendelow Model is a visual framework that maps stakeholders according to two key dimensions: their power and their interest in a particular project, decision, or initiative. By plotting stakeholders on this matrix, businesses can gain valuable insights into the appropriate management strategies and engagement approaches for each stakeholder group.

Key Dimensions of the Mendelow Model


Power refers to the ability of a stakeholder to influence decisions, outcomes, or the direction of a project. It represents the stakeholder’s authority, expertise, or control over resources that can affect the organization or venture.
Stakeholders with high power have a strong ability to impact strategies, policies, or outcomes. They can exert influence through decision-making authority, financial control, or regulatory power.
Stakeholders with low power have limited ability to directly influence decisions or outcomes. However, their support or opposition can still impact the project’s success.


Interest pertains to the level of involvement, concern, or attention a stakeholder has in a particular project, decision, or initiative.
Stakeholders with high interest are actively engaged, closely monitoring the project, and seeking to influence outcomes. They are invested in the project’s success or have a strong personal or professional connection to it.
Stakeholders with low interest have minimal involvement or concern. They may be less engaged, less informed, or have other priorities that draw their attention away from the project.

The Mendelow Stakeholder Matrix

The Mendelow Model presents a 2×2 matrix with four distinct quadrants, each representing a specific category of stakeholders:

High Power, High Interest (Key Players):

These stakeholders have significant power and a strong interest in the project. They are actively involved, influential, and critical to the project’s success. Effective engagement and management of these stakeholders are crucial. Examples include senior executives, major investors, regulatory bodies, and key customers or clients.

Low Power, High Interest (Keep Informed):

Stakeholders in this quadrant have limited power but a strong interest in the project. While they may not have direct decision-making authority, their support and buy-in are important. Keeping them informed, involved, and satisfied is essential. Examples include front-line employees, community groups, and local media.

High Power, Low Interest (Keep Satisfied):

These stakeholders possess significant power but exhibit low interest in the project. Engaging and managing their expectations is vital, even if they are less actively involved. Examples include government agencies, influential industry associations, and senior management from partner organizations.

Low Power, Low Interest (Monitor):

Stakeholders in this quadrant have limited power and low interest in the project. While they may not require intensive engagement, it is important to monitor their sentiments and keep them informed of significant developments. Examples include peripheral suppliers, individual consumers, and distant community members.

Applying the Mendelow Model: A Step-by-Step Process

The Mendelow Model can be applied through the following steps:

Identify Stakeholders:

Begin by identifying all relevant stakeholders for the specific project, decision, or initiative. Consider both internal and external parties with a stake in the outcome.

Assess Power and Interest:

Evaluate each stakeholder’s power and interest using appropriate criteria. Power can be assessed based on their authority, expertise, financial influence, or regulatory control. Interest can be gauged through their level of involvement, attention, or impact on the project.

Plot Stakeholders on the Matrix:

Use the Mendelow Stakeholder Matrix to plot each stakeholder based on their assessed power and interest. This visualization helps identify which quadrant they fall into, guiding the appropriate engagement strategy.

Develop Engagement Strategies:

Based on the categorization, develop tailored strategies for managing and engaging each stakeholder group. This may include communication plans, consultation processes, involvement in decision-making, or monitoring and feedback mechanisms.

Monitor and Adjust:

Stakeholder interests and power dynamics can change over time. Regularly monitor and reassess stakeholders’ positions on the matrix, adjusting engagement strategies as needed to maintain alignment and effectiveness.

Benefits of Using the Mendelow Model

The Mendelow Model offers several advantages for stakeholder analysis and management:

Structured Understanding:

It provides a clear framework for understanding stakeholders, their interests, and their influence. This structured approach helps identify key players, potential allies, and stakeholders requiring closer management.

Prioritized Engagement:

By categorizing stakeholders, organizations can prioritize their engagement efforts, focusing resources on those with high power and interest while maintaining appropriate communication with others.

Tailored Strategies:

The model guides the development of tailored engagement strategies for each stakeholder group, ensuring that communication, involvement, and management approaches are aligned with their interests and power.

Risk Management:

It helps identify stakeholders with high power but low interest, who may pose potential risks if their expectations are not met. Proactive engagement and satisfaction of these stakeholders can mitigate such risks.

Collaborative Decision-making:

By involving stakeholders with high interest and influence, the model fosters collaborative decision-making, incorporating diverse perspectives and enhancing the likelihood of project success.

Example: Stakeholder Analysis for a Community Development Project

Consider a non-profit organization planning a community development project in a local neighborhood. Applying the Mendelow Model can help identify and manage stakeholders effectively:

High Power, High Interest (Key Players):

Local government officials, community leaders, and major funders fall into this category. Their support and involvement are critical, and regular consultations and updates are necessary to address their interests and leverage their influence.

Low Power, High Interest (Keep Informed):

Residents of the neighborhood, local businesses, and community groups exhibit low power but high interest. Keeping them informed through newsletters, town hall meetings, and feedback channels ensures their buy-in and addresses potential concerns.

High Power, Low Interest (Keep Satisfied):

Regional development agencies and influential non-profit networks have high power but low interest. Engaging them through periodic updates, showcasing project impact, and inviting them to significant events helps maintain their support.

Low Power, Low Interest (Monitor):

Peripheral stakeholders like distant community members, non-resident business owners, and local interest groups fall into this category. Monitoring their sentiments and providing general project updates helps maintain a positive perception.


The Mendelow Model is a valuable tool for stakeholder analysis and management, offering a structured approach to understanding and engaging stakeholders. By assessing power and interest, organizations can effectively navigate the dynamics of various stakeholders, fostering collaboration, addressing potential conflicts, and ultimately enhancing the success of projects, initiatives, and organizational endeavors.


Mandelow Model

Mandelow model identified positions of various stakeholders, depending upon their influence of organization. He analyzed various positions on interest vs power basis and concluded four types of stakeholders.

Mendelow model presented how to work out conflict in stake holders.

  • Key players: they have high power and high interest so management have to take them into confidence in major decisions
  • Keep satisfied: they have high power but lower interest so keeping them satisfied will serve the purpose
  • Keep informed: they have low power but high interest so management just keeps them informed
  • Minimal Effort: these are the weak ones with low interest and power.so management spends least time on them.
Mandelow Model
Mandelow Model